Thoughts too long for Twitter

Thoughts too long for Twitter

Montblanc Summit: Introduction Film

Montblanc was set to launch their first premium Android smartwatch in 2017. When we talked to them about launching the product at AKQA Berlin, they had the name “Summit” and a yellow triangle as a graphic. That was it.

We embraced the colour palette of black and yellow, turning the symbol into a story illustrating how the Summit could enhance the workflow of successful businesspeople on the move; encapsulate in the line “Don’t just move forward, be ahead”.

The video is here:

Matt LongstaffComment